Government Affairs

Balzac Public Affairs government affairs senior professionals possess more than 25 years of collective experience working in New York, New Jersey, Washington, D.C., Florida and Puerto Rico. Our firm approaches government relations with collaborative strategies that advance the business, and social ventures of our clients. We incorporate advocacy, community affairs and media relations tactics to create an issues management platform designed to meet the most challenging objectives. Our experience with strategic alliances include industry leaders, all branches of government, empowering us with the ability to navigate the public sector at the federal, state and municipal level-- identifying resources, opportunities and facilitating complex processes.

Media Relations

We believe that earned media continues to shape the image and brand of a company and its executives. For that reason, we incorporate media relations into our Public Affairs strategy. Even as digital and social media take a role, traditional print and broadcast relations remain an important part of a corporation's overall communications strategy. Media has a powerful ability to shape how we feel about a product and how it impacts our view on issues, institutions and brands. Developing the right message and delivering it to the right individuals at the right time can help build reputation, create brand awareness and educate consumers about your service offering.

Outside Sales and Business Development

Business development is about results. Results begin with getting inside the "zone" -- a focused and deliberate strategy that leads to "closing new business." Our team thrives and has passion to grow our clients' business by leveraging our network of contacts and relationships in various industries. We help open doors in new markets saving our clients time and resources. Our approach includes a communications strategy that helps fast track brand awareness and sales.

Marketing

Marketing requires the ability to identify pipelines of business opportunities and implementing an interdisciplinary approach by mixing: strategic alliances, communications, industry research, competitive analysis, distribution, pricing and promotion. At Balzac Public Affairs, we believe a customized goal-oriented approach results in success and economic growth for our clients.

Community Relations

Balzac Public Affairs' can take the pulse of a community's attitude to a brand by forming strategic alliances with the leaders and organizations. We identify potential allies, opportunities, challenges and pursue common ground for our client's benefit when launching a new product or business - including issues management. We join efforts with our clients to build a trusted brand.

New Markets

An important part of our services include penetration to selected markets. We help our clients enter markets in a selected group of geographic locations or niche ethnic segments. Our services specialize in Puerto Rico, Florida, New York/New Jersey, selected Latin American countries and the US Hispanic market. Our team of senior advisors helps our clients accelerate the process to enter a market thorough a strong network and a solid understanding of the procurement process.