Eudaldo Báez, Hijo
Eudaldo is an integral part of Balzac Public Affairs strategic executive team. He has been key in developing several DC clients looking for strong representation in Puerto Rico. Eudaldo was also part of the BalzacCapo group team for over a decade.

A well established and recognized Marketing and Public Affairs-Government Relations Strategist, Mr. Báez has for the past 23 years, gained expertise as a liaison between the private sector and government agencies, including municipal governments, elected officials and the political leadership of the main political parties. An innovative businessman, Mr. Baez, founded EB Group, in 1992. A company designed to incorporate all of Mr. Baez' wide-range of companies into one entity. Beyond advertising and marketing the EB Group's consulting services include, empowering the autonomous municipalities in Puerto Rico, by creating a direct line of communication with Federal and Local Governments, in an effort to maximize the funding that otherwise would be lost. Mr. Baez also led the promotional campaign for the 1993 Commonwealth of Puerto Rico Plebiscite on Political Self- Determination. His client won the plebiscite in favor of Free Association.

He also has managed a variety of political campaigns for Popular Democratic Party candidates with an impressive winning record.

As Senior Account Executive at McCann Ericsson Advertising, he managed the Coca Cola account for Puerto Rico and the Caribbean. He also produced campaigns such as, Red Hot Summer Coca Cola, which won awards for creativity, executions and increased sales in all target markets in the Caribbean Basin.

In 1999, he created Wall Management Group, (WMG) an outdoor media company, specializing in Grand Format Mesh Printing Advertising—an innovative promotional tool incorporating new technologies for local and international companies doing business in Puerto Rico and Latin America.

Since 1999, WMG ideas and Grand Formats has generated over $15 million in sales and has created over 100 direct jobs in Puerto Rico.

Mr. Baez has also worked with International musical icon, Ricky Martin's management, providing public relations and marketing strategies for several world tours.

These marketing tactics generated ticket, merchandising and album sales upwards of 80 million dollars in a span of 4 years. Other clients include; Mana, Shakira, Ednita Nazario, Roby Draco Rosa and companies such as Pepsi, Motorola, Sony Ericsson, Santander Bank, Coors Brewing, Budweiser Beer and the Government of Puerto Rico.